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Início » Vagas de Emprego no Magazine Luiza: Oportunidades em 2026

Vagas de Emprego no Magazine Luiza: Oportunidades em 2026

Publicidade

O Magazine Luiza é uma das maiores varejistas do Brasil. Além disso, a empresa transformou seu modelo de negócios e hoje é reconhecida como uma das companhias de tecnologia mais inovadoras do país. Por isso, trabalhar no Magalu — como a empresa é conhecida — é uma oportunidade valorizada por profissionais de varejo, tecnologia e logística.

💳 Descubra os cartões que dizem SIM, mesmo para quem está negativado.

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Conheça os requisitos e benefícios das vagas no Magazine Luiza.

Publicidade

Descubra o perfil procurado pela empresa, os benefícios oferecidos e como aumentar suas chances de contratação.

✓ Benefícios ✓ Requisitos ✓ Dicas de candidatura
Ver requisitos e benefícios → continuação →

🏁 COMO SE CANDIDATAR Guia completo de candidatura Veja o passo a passo para garantir sua vaga. CANDIDATAR-SE AGORA → Você continuará em nosso site

O Magazine Luiza tem lojas em todo o Brasil e uma operação digital crescente. Portanto, as vagas estão distribuídas em diferentes cidades e formatos de trabalho. Além disso, a empresa é conhecida pela sua cultura inclusiva e por promover muito internamente. Por isso, ela é uma boa porta de entrada para quem quer crescer no varejo brasileiro.

Sobre o Magazine Luiza

O Magazine Luiza foi fundado em 1957 em Franca, no interior de São Paulo. Hoje, é uma das maiores empresas de varejo do Brasil. Além disso, a empresa opera tanto com lojas físicas quanto com um robusto canal digital. Por isso, o grupo é frequentemente citado como referência em transformação digital no varejo.

A empresa é conhecida pela sua fundadora Luiza Helena Trajano e pela cultura humanizada que ela construiu. De fato, o Magalu aparece com frequência nas listas dos melhores lugares para trabalhar no Brasil. Além disso, a empresa tem programas específicos para mulheres, pessoas negras e pessoas com deficiência. Por isso, a diversidade é um valor genuíno na companhia.

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Para saber mais sobre o mercado de trabalho no Brasil em 2026, acesse nossa página de Vagas de Emprego no Brasil.

Principais Áreas que Contratam no Magazine Luiza

O Magalu contrata para diversas áreas ao longo do ano. Portanto, há oportunidades para perfis operacionais, técnicos e corporativos.

Lojas e Atendimento ao Cliente

As lojas são o principal ponto de geração de vagas no Magalu. Por isso, há contratações frequentes em todo o país. Os cargos mais comuns são:

  • Vendedor(a) de loja
  • Operador(a) de caixa
  • Líder de vendas
  • Gerente de loja
  • Promotor(a) de vendas

Além disso, o Magalu tem um programa de Jovem Aprendiz ativo. Por isso, essa é uma excelente porta de entrada para quem está começando sua vida profissional.

Tecnologia e Produto Digital

O Magalu é reconhecido como uma empresa de tecnologia com operação varejista. Portanto, a área de tecnologia é uma das que mais cresce. Os cargos mais procurados incluem:

  • Desenvolvedor(a) de software
  • Engenheiro(a) de dados
  • Product manager
  • Analista de UX/UI
  • Especialista em e-commerce

Além disso, a empresa tem squads de produto baseados em Franca, São Paulo e outras cidades. Por isso, há vagas tanto em regime presencial quanto híbrido nessa área.

Logística e Centros de Distribuição

O Magalu tem uma extensa rede logística para suportar seu e-commerce. Dessa forma, há vagas operacionais frequentes nos seus centros de distribuição. Os cargos mais solicitados são:

  • Separador(a) de pedidos
  • Auxiliar de logística
  • Motorista entregador(a)
  • Conferente de estoque
  • Coordenador(a) de operações

Por outro lado, esses cargos geralmente exigem disponibilidade para turnos rotativos. Portanto, a flexibilidade de horário é fundamental.

Corporativo e Funções de Suporte

O Magalu tem um escritório central em Franca e unidades administrativas em São Paulo. Assim, há vagas nas áreas de RH, financeiro, marketing e jurídico. Além disso, profissionais de comunicação e relações institucionais também encontram espaço na empresa. Por isso, os formados em áreas humanas e sociais aplicadas têm boas oportunidades.

Quer entender quais são os benefícios oferecidos? Confira nosso guia de Benefícios e Salários das Principais Vagas de Emprego.

Cultura e Valores do Magazine Luiza

O Magalu tem uma cultura muito centrada nas pessoas. Por isso, quem se identifica com esses valores tem mais chances de ser aprovado no processo seletivo. A empresa valoriza:

  • Encantamento do cliente: ir além do esperado para surpreender positivamente
  • Diversidade e inclusão: respeito e espaço para todos, sem exceção
  • Simplicidade: resolver problemas de forma prática e direta
  • Crescimento com propósito: crescer de forma sustentável e responsável
  • Espírito de dono: agir com responsabilidade como se a empresa fosse sua

Além disso, a empresa tem um posicionamento público forte em pautas sociais. Por isso, candidatos que se identificam com esses valores têm uma vantagem clara na seleção.

Dicas para se Destacar nas Seleções

Concorrer a uma vaga no Magalu exige preparo. Assim, veja as principais dicas para ter sucesso no processo seletivo.

Em primeiro lugar, pesquise a história da empresa e conheça a trajetória de Luiza Helena Trajano. Em segundo lugar, demonstre genuíno interesse pelo varejo e pelo cliente. Por fim, mostre que você se identifica com os valores de diversidade e inclusão que o Magalu pratica.

Para entender o que as empresas exigem dos candidatos, leia nosso guia de Requisitos das Vagas de Emprego.

Perguntas Frequentes

O Magalu contrata sem experiência? Sim. Muitas vagas de loja e o programa Jovem Aprendiz não exigem experiência anterior. Além disso, a empresa oferece treinamento completo para os recém-contratados.

Onde ficam as principais vagas do Magazine Luiza? As vagas de loja estão distribuídas por todo o Brasil. Por outro lado, vagas de tecnologia e corporativo estão concentradas em Franca e São Paulo.

O Magalu tem vagas remotas? Sim. A empresa oferece trabalho remoto e híbrido para algumas posições corporativas e de tecnologia. Portanto, vale verificar a modalidade em cada vaga.

Como me candidatar às vagas? Acesse nosso guia completo de candidatura para ver o passo a passo detalhado.

Saiba mais:

// 3. Ajuste o GA4_ID abaixo // ============================================================(function () { "use strict";// ===================== CONFIGURACAO ===================== const CONFIG = { GA4_ID: "G-GPNMCQ6RVR", // <-- SUBSTITUA PELO SEU ID GA4 DEBUG: false, // true = loga eventos no console SCROLL_THRESHOLDS: [25, 50, 75, 100], TIME_THRESHOLDS: [30, 60, 120, 180, 300], PAGE_DEPTH_THRESHOLDS: [3, 5, 10, 20], IDLE_TIMEOUT: 60000, // 60s CTA_KEYWORDS: ["contato", "mentoria", "agendar", "comprar", "assinar", "cadastrar", "download", "baixar", "whatsapp"], CHECKOUT_KEYWORDS: ["checkout", "hotmart", "eduzz", "pay", "compra", "pagamento"], SOCIAL_DOMAINS: ["instagram.com", "facebook.com", "linkedin.com", "twitter.com", "x.com", "youtube.com", "telegram.org", "t.me"], };// ===================== UTILIDADES ===================== const visitorId = getOrCreateVisitorId(); const sessionData = getSessionData(); const scoreData = getScoreData(); const firedEvents = new Set();function send(eventName, params = {}) { params.visitor_id = visitorId; if (CONFIG.DEBUG) console.log(`[LTV] ${eventName}`, params); if (typeof gtag === "function") { gtag("event", eventName, params); } }function sendOnce(eventName, key, params = {}) { const uid = key || eventName; if (firedEvents.has(uid)) return; firedEvents.add(uid); send(eventName, params); }function getOrCreateVisitorId() { let id = localStorage.getItem("ltv_visitor_id"); if (!id) { id = "v_" + Math.random().toString(36).substr(2, 12) + "_" + Date.now(); localStorage.setItem("ltv_visitor_id", id); } return id; }function getSessionData() { let data = JSON.parse(sessionStorage.getItem("ltv_session") || "null"); if (!data) { data = { page_count: 0, ads_seen: 0, ad_clicked: false, start: Date.now(), cta_clicked: false }; } data.page_count++; sessionStorage.setItem("ltv_session", JSON.stringify(data)); return data; }function getScoreData() { let data = JSON.parse(localStorage.getItem("ltv_score") || "null"); if (!data) { data = { score: 0, total_sessions: 0, total_pages: 0, first_visit: new Date().toISOString(), clusters: {}, days_active: [], }; } data.total_pages++; const today = new Date().toISOString().slice(0, 10); if (!data.days_active.includes(today)) { data.days_active.push(today); data.total_sessions++; } localStorage.setItem("ltv_score", JSON.stringify(data)); return data; }function addScore(points) { scoreData.score = Math.min(100, scoreData.score + points); localStorage.setItem("ltv_score", JSON.stringify(scoreData)); }function getSegment() { const s = scoreData.score; if (s >= 70) return "hot"; if (s >= 40) return "warm"; if (s >= 15) return "interested"; return "cold"; }function getLifecycleStage() { const days = scoreData.days_active.length; const s = scoreData.score; if (s >= 70 && days >= 5) return "advocate"; if (s >= 50) return "customer_intent"; if (days >= 3) return "engaged"; if (days >= 2) return "returning"; return "new"; }function getCluster() { const path = location.pathname.toLowerCase(); const meta = document.querySelector('meta[property="article:section"],meta[name="category"]'); if (meta) return meta.content; const parts = path.split("/").filter(Boolean); return parts[0] || "home"; }function getUTM(param) { return new URLSearchParams(location.search).get(param) || ""; }function getScrollPct() { const h = document.documentElement.scrollHeight - window.innerHeight; return h > 0 ? Math.round((window.scrollY / h) * 100) : 0; }function getWordCount() { const el = document.querySelector("article, .post-content, .entry-content, main"); return el ? el.innerText.split(/\s+/).length : 0; }function isPost() { return !!document.querySelector("article, .post-content, .entry-content"); }const cluster = getCluster(); const source = getUTM("utm_source") || document.referrer ? new URL(document.referrer || location.href).hostname : "direct"; const medium = getUTM("utm_medium") || "organic"; const campaign = getUTM("utm_campaign") || ""; const pageStart = Date.now(); let maxScroll = 0; let lastActivity = Date.now(); let idleFired = false;// Atualizar cluster no score scoreData.clusters[cluster] = (scoreData.clusters[cluster] || 0) + 1; localStorage.setItem("ltv_score", JSON.stringify(scoreData));// ============================================================ // BLOCO 1: COMPORTAMENTO DE LEITURA (1-10) // ============================================================// 1. ltv_visit send("ltv_visit", { source, medium, campaign, cluster, page_count: sessionData.page_count, is_returning: scoreData.total_sessions > 1, });// 2. ltv_page_depth CONFIG.PAGE_DEPTH_THRESHOLDS.forEach(function (depth) { if (sessionData.page_count === depth) { send("ltv_page_depth", { depth }); addScore(2); } });// 3. ltv_scroll_depth const scrollFired = {}; window.addEventListener("scroll", function () { const pct = getScrollPct(); maxScroll = Math.max(maxScroll, pct); CONFIG.SCROLL_THRESHOLDS.forEach(function (t) { if (pct >= t && !scrollFired[t]) { scrollFired[t] = true; send("ltv_scroll_depth", { depth: t, cluster }); if (t >= 75) addScore(3); } }); });// 4. ltv_time_engaged CONFIG.TIME_THRESHOLDS.forEach(function (sec) { setTimeout(function () { send("ltv_time_engaged", { seconds: sec, cluster }); addScore(sec >= 120 ? 3 : 1); }, sec * 1000); });// 5. ltv_super_engaged setTimeout(function () { send("ltv_super_engaged", { seconds: 300, cluster }); addScore(5); }, 300000);// 6. ltv_content_consumed let contentConsumedCheck = setInterval(function () { if (getScrollPct() >= 75 && (Date.now() - pageStart) > 30000) { sendOnce("ltv_content_consumed", "content_consumed", { title: document.title, cluster, word_count: getWordCount(), }); addScore(5); clearInterval(contentConsumedCheck); } }, 5000);// 7. ltv_paragraph_reached if (typeof IntersectionObserver !== "undefined") { const paragraphs = document.querySelectorAll("article p, .post-content p, .entry-content p, main p"); const totalP = paragraphs.length; let lastP = 0; if (totalP > 0) { const pObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { const idx = Array.from(paragraphs).indexOf(entry.target) + 1; if (idx > lastP) { lastP = idx; if (idx % 5 === 0 || idx === totalP) { send("ltv_paragraph_reached", { last_paragraph: idx, total_paragraphs: totalP, pct_read: Math.round((idx / totalP) * 100), }); } } } }); }, { threshold: 0.6 }); paragraphs.forEach(function (p) { pObserver.observe(p); }); } }// 8. ltv_heading_seen if (typeof IntersectionObserver !== "undefined") { const headings = document.querySelectorAll("article h2, article h3, main h2, main h3"); const hObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_heading_seen", "h_" + entry.target.textContent.slice(0, 30), { heading: entry.target.textContent.slice(0, 100), tag: entry.target.tagName, position: Math.round((entry.target.offsetTop / document.body.scrollHeight) * 100), }); hObserver.unobserve(entry.target); } }); }, { threshold: 0.5 }); headings.forEach(function (h) { hObserver.observe(h); }); }// 9. ltv_content_fatigue let scrollSpeeds = []; let lastScrollY = 0; let lastScrollTime = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - lastScrollTime; if (dt > 500) { const speed = Math.abs(window.scrollY - lastScrollY) / dt; scrollSpeeds.push(speed); lastScrollY = window.scrollY; lastScrollTime = now;if (scrollSpeeds.length >= 10) { const half = Math.floor(scrollSpeeds.length / 2); const early = scrollSpeeds.slice(0, half).reduce(function (a, b) { return a + b; }, 0) / half; const late = scrollSpeeds.slice(half).reduce(function (a, b) { return a + b; }, 0) / (scrollSpeeds.length - half); if (early > 0 && late / early < 0.3) { sendOnce("ltv_content_fatigue", "fatigue", { scroll_pct: getScrollPct(), early_speed: Math.round(early * 1000), late_speed: Math.round(late * 1000), }); } } } });// 10. ltv_reread let rereadCount = 0; let prevScrollY = 0; window.addEventListener("scroll", function () { if (window.scrollY < prevScrollY - 300) { rereadCount++; send("ltv_reread", { from_pct: getScrollPct(), count: rereadCount }); } prevScrollY = window.scrollY; });// ============================================================ // BLOCO 2: QUALIDADE DE CONTEUDO (11-16) // ============================================================// 11. ltv_image_view if (typeof IntersectionObserver !== "undefined") { const images = document.querySelectorAll("article img, main img, .post-content img"); const imgObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { send("ltv_image_view", { src: entry.target.src.slice(0, 200), alt: (entry.target.alt || "").slice(0, 100), }); imgObserver.unobserve(entry.target); } }); }, { threshold: 0.5 }); images.forEach(function (img) { imgObserver.observe(img); }); }// 12. ltv_image_click document.addEventListener("click", function (e) { if (e.target.tagName === "IMG") { send("ltv_image_click", { src: e.target.src.slice(0, 200), alt: (e.target.alt || "").slice(0, 100), }); } });// 13. ltv_list_engage if (typeof IntersectionObserver !== "undefined") { const lists = document.querySelectorAll("article ul, article ol, article table, main ul, main ol, main table"); lists.forEach(function (el) { let timer = null; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { timer = setTimeout(function () { sendOnce("ltv_list_engage", "list_" + el.tagName + "_" + el.offsetTop, { type: el.tagName.toLowerCase(), items: el.children.length, }); }, 3000); } else { if (timer) clearTimeout(timer); } }); }, { threshold: 0.5 }); obs.observe(el); }); }// 14. ltv_word_count_vs_time // (disparado no page_exit - bloco 12)// 15. ltv_reading_speed setTimeout(function () { const words = getWordCount(); const minutes = 1; // 60s const wpm = Math.round(words * (getScrollPct() / 100) / minutes); if (words > 100) { send("ltv_reading_speed", { wpm, type: wpm > 400 ? "scanner" : wpm > 200 ? "normal" : "deep_reader", }); } }, 60000);// 16. ltv_anchor_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='#']"); if (link) { send("ltv_anchor_click", { anchor: link.getAttribute("href"), text: link.textContent.slice(0, 100), }); } });// ============================================================ // BLOCO 3: CONVERSAO/LEAD (17-27) // ============================================================// 17. ltv_cta_click document.addEventListener("click", function (e) { const link = e.target.closest("a, button"); if (!link) return; const text = (link.textContent || "").toLowerCase().trim(); const href = link.getAttribute("href") || ""; const isCTA = CONFIG.CTA_KEYWORDS.some(function (kw) { return text.includes(kw) || href.includes(kw); }); if (isCTA) { send("ltv_cta_click", { cta_text: link.textContent.trim().slice(0, 100), cta_url: href.slice(0, 300), cluster, page_count: sessionData.page_count, score_before: scoreData.score, }); addScore(10); sessionData.cta_clicked = true; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); } });// 18. ltv_cta_hover document.querySelectorAll("a, button").forEach(function (el) { const text = (el.textContent || "").toLowerCase(); const isCTA = CONFIG.CTA_KEYWORDS.some(function (kw) { return text.includes(kw); }); if (isCTA) { let hoverTimer = null; el.addEventListener("mouseenter", function () { hoverTimer = setTimeout(function () { sendOnce("ltv_cta_hover", "hover_" + text.slice(0, 20), { cta_text: el.textContent.trim().slice(0, 100), hover_ms: 2000, }); }, 2000); }); el.addEventListener("mouseleave", function () { if (hoverTimer) clearTimeout(hoverTimer); }); } });// 19. ltv_exit_intent document.addEventListener("mouseout", function (e) { if (e.clientY < 5) { sendOnce("ltv_exit_intent", "exit_intent", { time_on_page: Math.round((Date.now() - pageStart) / 1000), scroll_pct: getScrollPct(), score: scoreData.score, pages: sessionData.page_count, }); } });// 20. ltv_lead_magnet_view if (typeof IntersectionObserver !== "undefined") { const magnets = document.querySelectorAll("[data-lead-magnet], .lead-magnet, .ebook-banner, .download-cta"); const magnetObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_lead_magnet_view", "magnet_" + entry.target.className, { element: entry.target.className.slice(0, 100), }); magnetObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); magnets.forEach(function (m) { magnetObs.observe(m); }); }// 21. ltv_lead_magnet_click document.addEventListener("click", function (e) { const link = e.target.closest("a"); if (!link) return; const href = (link.getAttribute("href") || "").toLowerCase(); const text = (link.textContent || "").toLowerCase(); if (href.includes("download") || href.includes("ebook") || text.includes("download") || text.includes("baixar")) { send("ltv_lead_magnet_click", { text: link.textContent.trim().slice(0, 100), url: href.slice(0, 300), }); addScore(8); } });// 22. ltv_email_capture document.addEventListener("input", function (e) { if (e.target.type === "email" || e.target.name === "email") { if (e.target.value.includes("@")) { sendOnce("ltv_email_capture", "email_capture", { field: e.target.name || "email" }); addScore(15); } } });// 23. ltv_whatsapp_intent document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='wa.me'], a[href*='whatsapp']"); if (link) { send("ltv_whatsapp_intent", { url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); addScore(10); } });// 24. ltv_phone_reveal document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='tel:']"); if (link) { send("ltv_phone_reveal", { number: link.href.replace("tel:", "") }); addScore(8); } });// 25. ltv_calendar_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='calendly'], a[href*='calendar'], a[href*='agenda']"); if (link) { send("ltv_calendar_click", { url: link.href.slice(0, 300) }); addScore(12); } });// 26. ltv_form_start document.addEventListener("focusin", function (e) { const form = e.target.closest("form"); if (form && e.target.tagName === "INPUT") { sendOnce("ltv_form_start", "form_start_" + (form.id || form.action), { form_id: form.id || "unknown", first_field: e.target.name || e.target.type, }); } });// 27. ltv_form_submit document.addEventListener("submit", function (e) { const form = e.target; send("ltv_form_submit", { form_id: form.id || "unknown", form_action: (form.action || "").slice(0, 200), cluster, }); addScore(15); });// ============================================================ // BLOCO 4: VENDA/PRODUTO (28-38) // ============================================================// 28. ltv_product_view const path = location.pathname.toLowerCase(); if (path.includes("mentoria") || path.includes("produto") || path.includes("curso") || path.includes("plano")) { send("ltv_product_view", { product_page: path, source }); addScore(5); }// 29. ltv_pricing_scroll if (typeof IntersectionObserver !== "undefined") { const pricingSections = document.querySelectorAll("[data-pricing], .pricing, .preco, .price, #pricing"); const pricingObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_pricing_scroll", "pricing_scroll", { element: entry.target.className.slice(0, 100), text: entry.target.textContent.slice(0, 200), }); addScore(5); pricingObs.unobserve(entry.target);// 30. ltv_pricing_time setTimeout(function () { sendOnce("ltv_pricing_time", "pricing_time", { seconds: 10 }); addScore(5); }, 10000); } }); }, { threshold: 0.5 }); pricingSections.forEach(function (s) { pricingObs.observe(s); }); }// 31. ltv_checkout_intent document.addEventListener("click", function (e) { const link = e.target.closest("a, button"); if (!link) return; const href = (link.getAttribute("href") || "").toLowerCase(); const text = (link.textContent || "").toLowerCase(); const isCheckout = CONFIG.CHECKOUT_KEYWORDS.some(function (kw) { return href.includes(kw) || text.includes(kw); }); if (isCheckout) { send("ltv_checkout_intent", { url: href.slice(0, 300), text: link.textContent.trim().slice(0, 100), score: scoreData.score, }); addScore(15); } });// 32. ltv_checkout_abandon - detectado via visibilitychange apos checkout// 33. ltv_upsell_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='upgrade'], a[href*='premium'], a[href*='pro']"); if (link) { send("ltv_upsell_click", { text: link.textContent.trim().slice(0, 100), url: link.href.slice(0, 300), }); } });// 34. ltv_downsell_view if (typeof IntersectionObserver !== "undefined") { const downsells = document.querySelectorAll("[data-downsell], .oferta-especial, .special-offer"); const dsObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_downsell_view", "downsell", { element: entry.target.className.slice(0, 100) }); dsObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); downsells.forEach(function (d) { dsObs.observe(d); }); }// 35. ltv_recurring_signal const pageVisits = JSON.parse(localStorage.getItem("ltv_page_visits") || "{}"); pageVisits[path] = (pageVisits[path] || 0) + 1; localStorage.setItem("ltv_page_visits", JSON.stringify(pageVisits)); if (pageVisits[path] >= 2 && (path.includes("produto") || path.includes("mentoria") || path.includes("curso"))) { send("ltv_recurring_signal", { page: path, visit_count: pageVisits[path] }); addScore(5); }// 36. ltv_objection_signal - disparado no page_exit se tempo < 15s em pagina de preco// 37. ltv_social_proof_engage if (typeof IntersectionObserver !== "undefined") { const testimonials = document.querySelectorAll("[data-testimonial], .depoimento, .testimonial, .review"); testimonials.forEach(function (el) { let timer = null; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { timer = setTimeout(function () { sendOnce("ltv_social_proof_engage", "proof_" + el.offsetTop, { text: el.textContent.slice(0, 150), seconds: 3, }); addScore(3); }, 3000); } else { if (timer) clearTimeout(timer); } }); }, { threshold: 0.5 }); obs.observe(el); }); }// 38. ltv_guarantee_view if (typeof IntersectionObserver !== "undefined") { const guarantees = document.querySelectorAll("[data-guarantee], .garantia, .guarantee, .money-back"); const gObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_guarantee_view", "guarantee", { text: entry.target.textContent.slice(0, 200), }); gObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); guarantees.forEach(function (g) { gObs.observe(g); }); }// ============================================================ // BLOCO 5: MIDIA PROGRAMATICA (39-47) // ============================================================// 39. ltv_ad_click document.addEventListener("click", function (e) { const ad = e.target.closest("ins.adsbygoogle, [data-ad], .ad-slot, iframe[src*='doubleclick'], iframe[src*='googlesyndication']"); if (ad) { send("ltv_ad_click", { ad_src: (ad.dataset.adSlot || ad.className || "unknown").slice(0, 100) }); sessionData.ad_clicked = true; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); } });// 40. ltv_ad_impression if (typeof IntersectionObserver !== "undefined") { const adSlots = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); const adObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sessionData.ads_seen++; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); const rect = entry.target.getBoundingClientRect(); const posLabel = rect.top < window.innerHeight ? "above_fold" : "below_fold"; send("ltv_ad_impression", { ad_src: (entry.target.dataset.adSlot || entry.target.id || "unknown").slice(0, 100), ad_position: Math.round(entry.target.offsetTop), ad_position_label: posLabel, ads_seen_session: sessionData.ads_seen, }); adObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); adSlots.forEach(function (ad) { adObs.observe(ad); }); }// 41. ltv_ad_viewability_time if (typeof IntersectionObserver !== "undefined") { const adSlots2 = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); adSlots2.forEach(function (ad) { let viewTimer = null; let viewStart = 0; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { viewStart = Date.now(); viewTimer = setTimeout(function () { send("ltv_ad_viewability_time", { ad_id: (ad.id || ad.dataset.adSlot || "unknown").slice(0, 100), seconds: 1, position: Math.round(ad.offsetTop), }); }, 1000); } else { if (viewTimer) clearTimeout(viewTimer); } }); }, { threshold: 0.5 }); obs.observe(ad); }); }// 42. ltv_ad_slot_performance - disparado no page_exit// 43. ltv_ad_density_ratio if (isPost()) { setTimeout(function () { const ads = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); let adHeight = 0; ads.forEach(function (ad) { adHeight += ad.offsetHeight; }); const contentHeight = (document.querySelector("article, main") || document.body).scrollHeight; const ratio = contentHeight > 0 ? Math.round((adHeight / contentHeight) * 100) : 0; send("ltv_ad_density_ratio", { ads_count: ads.length, content_height: contentHeight, ad_height_total: adHeight, ratio_pct: ratio, verdict: ratio > 30 ? "high" : ratio > 15 ? "moderate" : "low", }); }, 4000); }// 44. ltv_ad_refresh_count const adRefreshCounts = {}; setInterval(function () { const ads = document.querySelectorAll("ins.adsbygoogle, [data-ad], [id^='div-gpt-ad']"); ads.forEach(function (ad) { const id = ad.id || ad.dataset.adSlot || "ad_" + ad.offsetTop; adRefreshCounts[id] = (adRefreshCounts[id] || 0) + 1; if (adRefreshCounts[id] > 1 && adRefreshCounts[id] % 3 === 0) { send("ltv_ad_refresh_count", { ad_id: id, refresh_number: adRefreshCounts[id] }); } }); }, 10000);// 45. ltv_above_fold_time - disparado no page_exit// 46. ltv_sticky_ad_interact document.addEventListener("click", function (e) { const sticky = e.target.closest("[style*='position: fixed'], [style*='position:fixed'], [style*='position: sticky']"); if (sticky && (sticky.querySelector("ins.adsbygoogle, [data-ad]") || sticky.classList.contains("ad-slot"))) { send("ltv_sticky_ad_interact", { action: "click", element: sticky.className.slice(0, 100), }); } });// 47. ltv_ad_blocked setTimeout(function () { const testAd = document.createElement("ins"); testAd.className = "adsbygoogle"; testAd.style.cssText = "display:block;width:1px;height:1px;position:absolute;left:-9999px"; document.body.appendChild(testAd); setTimeout(function () { const blocked = testAd.offsetHeight === 0 || getComputedStyle(testAd).display === "none"; sendOnce("ltv_ad_blocked", "ad_blocked", { blocked }); testAd.remove(); }, 500); }, 3000);// ============================================================ // BLOCO 6: NAVEGACAO INTERNA (48-53) // ============================================================// 48. ltv_cross_cluster const prevCluster = sessionStorage.getItem("ltv_prev_cluster"); if (prevCluster && prevCluster !== cluster) { send("ltv_cross_cluster", { from_cluster: prevCluster, to_cluster: cluster }); } sessionStorage.setItem("ltv_prev_cluster", cluster);// 49. ltv_series_navigate document.addEventListener("click", function (e) { const link = e.target.closest("a"); if (!link) return; const text = (link.textContent || "").toLowerCase(); if (text.includes("próximo") || text.includes("anterior") || text.includes("next") || text.includes("prev")) { send("ltv_series_navigate", { link_text: link.textContent.trim().slice(0, 100), link_url: link.href.slice(0, 300), }); } });// 50. ltv_related_post_click document.addEventListener("click", function (e) { const link = e.target.closest(".related-posts a, .posts-relacionados a, [data-related] a"); if (link) { send("ltv_related_post_click", { url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } });// 51. ltv_internal_search document.addEventListener("submit", function (e) { const form = e.target; const searchInput = form.querySelector("input[type='search'], input[name='s'], input[name='q']"); if (searchInput) { send("ltv_internal_search", { query: searchInput.value.slice(0, 200), source: cluster }); } });// 52. ltv_404_hit if (document.title.toLowerCase().includes("404") || document.querySelector(".error-404, .not-found")) { send("ltv_404_hit", { url: location.href, referrer: document.referrer.slice(0, 300) }); }// 53. ltv_back_button window.addEventListener("popstate", function () { send("ltv_back_button", { page: location.pathname, type: "history" }); });// ============================================================ // BLOCO 7: ENGAJAMENTO SOCIAL/EXTERNO (54-59) // ============================================================// 54. ltv_social_click + 55. ltv_outbound_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='http']"); if (!link || link.hostname === location.hostname) return; const href = link.href.toLowerCase(); const isSocial = CONFIG.SOCIAL_DOMAINS.some(function (d) { return href.includes(d); }); if (isSocial) { const platform = CONFIG.SOCIAL_DOMAINS.find(function (d) { return href.includes(d); }).split(".")[0]; send("ltv_social_click", { platform, url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } else { send("ltv_outbound_click", { dest_host: link.hostname, url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } });// 56. ltv_share_intent document.addEventListener("click", function (e) { const btn = e.target.closest("[data-share], .share-button, .compartilhar, a[href*='share']"); if (btn) { send("ltv_share_intent", { text: btn.textContent.trim().slice(0, 100), title: document.title, }); } });// 57. ltv_copy_text let copyCount = 0; document.addEventListener("copy", function () { const selected = window.getSelection().toString(); if (selected.length > 5) { copyCount++; send("ltv_copy_text", { text: selected.slice(0, 200), count: copyCount, cluster, }); } });// 58. ltv_text_select document.addEventListener("mouseup", function () { const sel = window.getSelection().toString(); if (sel.length >= 10 && sel.length <= 500) { send("ltv_text_select", { text: sel.slice(0, 200), length: sel.length }); } });// 59. ltv_comment_engage if (typeof IntersectionObserver !== "undefined") { const comments = document.querySelectorAll("#comments, .comments-area, .comentarios, #disqus_thread"); const cObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_comment_engage", "comment_engage", { action: "viewed" }); cObs.unobserve(entry.target); } }); }, { threshold: 0.3 }); comments.forEach(function (c) { cObs.observe(c); }); }// ============================================================ // BLOCO 8: FRUSTRACAO/UX (60-66) // ============================================================// 60. ltv_rage_click let clicks = []; document.addEventListener("click", function (e) { const now = Date.now(); clicks.push({ x: e.clientX, y: e.clientY, t: now, el: e.target.tagName }); clicks = clicks.filter(function (c) { return now - c.t < 1500; }); if (clicks.length >= 3) { const area = clicks.every(function (c) { return Math.abs(c.x - clicks[0].x) < 50 && Math.abs(c.y - clicks[0].y) < 50; }); if (area) { sendOnce("ltv_rage_click", "rage_" + Math.round(now / 5000), { x: e.clientX, y: e.clientY, element: e.target.tagName + "." + (e.target.className || "").toString().slice(0, 50), count: clicks.length, }); clicks = []; } } });// 61. ltv_dead_click document.addEventListener("click", function (e) { if (Math.random() > 0.1) return; // 10% sample const tag = e.target.tagName; if (!["A", "BUTTON", "INPUT", "SELECT", "TEXTAREA", "LABEL"].includes(tag) && !e.target.closest("a, button")) { send("ltv_dead_click", { element: tag + "." + (e.target.className || "").toString().slice(0, 50), text: (e.target.textContent || "").slice(0, 100), x: e.clientX, y: e.clientY, }); } });// 62. ltv_rage_scroll let rageScrollSpeeds = []; let rageLastY = 0; let rageLastT = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - rageLastT; if (dt > 100 && dt < 500) { const speed = Math.abs(window.scrollY - rageLastY) / (dt / 1000); if (speed > 5000) rageScrollSpeeds.push(speed); if (rageScrollSpeeds.length >= 3) { sendOnce("ltv_rage_scroll", "rage_scroll", { speed: Math.round(speed), scroll_pct: getScrollPct(), }); rageScrollSpeeds = []; } } rageLastY = window.scrollY; rageLastT = now; });// 63. ltv_idle ["mousemove", "keydown", "scroll", "touchstart", "click"].forEach(function (evt) { document.addEventListener(evt, function () { lastActivity = Date.now(); idleFired = false; }); }); setInterval(function () { if (!idleFired && Date.now() - lastActivity > CONFIG.IDLE_TIMEOUT) { idleFired = true; send("ltv_idle", { idle_seconds: Math.round((Date.now() - lastActivity) / 1000), scroll_pct: getScrollPct(), time_on_page: Math.round((Date.now() - pageStart) / 1000), }); } }, 5000);// 64. ltv_print_page window.addEventListener("beforeprint", function () { send("ltv_print_page", { title: document.title, cluster }); }); document.addEventListener("keydown", function (e) { if ((e.ctrlKey || e.metaKey) && e.key === "p") { sendOnce("ltv_print_page", "print", { title: document.title, cluster }); } });// 65. ltv_bookmark document.addEventListener("keydown", function (e) { if ((e.ctrlKey || e.metaKey) && e.key === "d") { sendOnce("ltv_bookmark", "bookmark", { title: document.title, cluster }); } });// 66. ltv_pinch_zoom let lastTouchDist = 0; document.addEventListener("touchmove", function (e) { if (e.touches.length === 2) { const dx = e.touches[0].clientX - e.touches[1].clientX; const dy = e.touches[0].clientY - e.touches[1].clientY; const dist = Math.sqrt(dx * dx + dy * dy); if (lastTouchDist > 0 && Math.abs(dist - lastTouchDist) > 50) { sendOnce("ltv_pinch_zoom", "pinch", { page: location.pathname }); } lastTouchDist = dist; } }, { passive: true });// ============================================================ // BLOCO 9: CONTEXTO TECNICO/DISPOSITIVO (67-73) // ============================================================// 67. ltv_device_profile if (scoreData.total_sessions <= 1) { send("ltv_device_profile", { screen: screen.width + "x" + screen.height, viewport: window.innerWidth + "x" + window.innerHeight, pixel_ratio: window.devicePixelRatio, touch: "ontouchstart" in window, memory: navigator.deviceMemory || "unknown", cores: navigator.hardwareConcurrency || "unknown", language: navigator.language, }); }// 68. ltv_slow_connection if (navigator.connection) { const conn = navigator.connection; const isSlow = conn.effectiveType === "2g" || conn.effectiveType === "slow-2g" || conn.downlink < 1; sendOnce("ltv_slow_connection", "slow_conn", { type: conn.effectiveType, downlink: conn.downlink, rtt: conn.rtt, save_data: conn.saveData, is_slow: isSlow, }); }// 69. ltv_dark_mode sendOnce("ltv_dark_mode", "dark_mode", { prefers_dark: window.matchMedia("(prefers-color-scheme: dark)").matches, });// 70. ltv_tab_switch let tabSwitchCount = 0; let tabAwayStart = 0; document.addEventListener("visibilitychange", function () { if (document.hidden) { tabAwayStart = Date.now(); } else { tabSwitchCount++; send("ltv_tab_switch", { switch_count: tabSwitchCount, away_seconds: tabAwayStart ? Math.round((Date.now() - tabAwayStart) / 1000) : 0, came_back: true, }); } });// 71. ltv_orientation_change window.addEventListener("orientationchange", function () { send("ltv_orientation_change", { orientation: screen.orientation ? screen.orientation.type : (window.innerHeight > window.innerWidth ? "portrait" : "landscape"), }); });// 72. ltv_page_load_time setTimeout(function () { if (performance && performance.timing) { const t = performance.timing; sendOnce("ltv_page_load_time", "page_load", { load_ms: t.loadEventEnd - t.navigationStart, ttfb_ms: t.responseStart - t.navigationStart, dom_ready_ms: t.domContentLoadedEventEnd - t.navigationStart, verdict: (t.loadEventEnd - t.navigationStart) > 3000 ? "slow" : "fast", }); } }, 3000);// 73. ltv_search_query_landing if (document.referrer) { try { const ref = new URL(document.referrer); const q = ref.searchParams.get("q") || ref.searchParams.get("query") || ref.searchParams.get("p"); if (q) { sendOnce("ltv_search_query_landing", "search_landing", { query: q.slice(0, 200), engine: ref.hostname, }); } } catch (e) {} }// ============================================================ // BLOCO 10: RETARGETING/AUDIENCIA (74-83) // ============================================================// 74. ltv_push_response if ("Notification" in window) { sendOnce("ltv_push_response", "push_response", { response: Notification.permission }); }// 75. ltv_segment_auto const topClusters = Object.entries(scoreData.clusters).sort(function (a, b) { return b[1] - a[1]; }); send("ltv_segment_auto", { persona: getSegment(), segment: getLifecycleStage(), top_cluster: topClusters[0] ? topClusters[0][0] : "none", score: scoreData.score, total_pages: scoreData.total_pages, });// 76. ltv_frequency_cap const sessionsThisWeek = scoreData.days_active.filter(function (d) { const diff = (new Date() - new Date(d)) / 86400000; return diff <= 7; }).length; if (sessionsThisWeek > 1) { send("ltv_frequency_cap", { sessions_this_week: sessionsThisWeek }); }// 77. ltv_content_preference if (topClusters.length >= 1) { send("ltv_content_preference", { top1: topClusters[0] ? topClusters[0][0] : "", top2: topClusters[1] ? topClusters[1][0] : "", top3: topClusters[2] ? topClusters[2][0] : "", counts: JSON.stringify(Object.fromEntries(topClusters.slice(0, 3))), }); }// 78. ltv_lifecycle_stage send("ltv_lifecycle_stage", { stage: getLifecycleStage(), first_visit: scoreData.first_visit, days_active: scoreData.days_active.length, score: scoreData.score, });// 79. ltv_cohort_tag if (scoreData.total_sessions <= 1) { const now = new Date(); send("ltv_cohort_tag", { cohort_week: now.getFullYear() + "-W" + Math.ceil((now.getDate() + new Date(now.getFullYear(), now.getMonth(), 1).getDay()) / 7), cohort_month: now.getFullYear() + "-" + String(now.getMonth() + 1).padStart(2, "0"), }); }// 80. ltv_return_visitor if (scoreData.total_sessions > 1) { const sorted = scoreData.days_active.sort(); const lastDay = sorted[sorted.length - 2] || sorted[0]; const daysSince = Math.round((new Date() - new Date(lastDay)) / 86400000); send("ltv_return_visitor", { days_since: daysSince, total_days: scoreData.days_active.length, score: scoreData.score, }); }// 81. ltv_multi_session if (scoreData.total_sessions >= 3) { sendOnce("ltv_multi_session", "multi_session", { total_sessions: scoreData.total_sessions }); addScore(5); }// 82. ltv_retarget_pixel send("ltv_retarget_pixel", { ltv_tier: getSegment(), ltv_score: scoreData.score, });// 83. ltv_audience_value - disparado no page_exit// ============================================================ // BLOCO 11: ROI/ATRIBUICAO (84-90) // ============================================================// 84. ltv_conversion_path const navPath = JSON.parse(sessionStorage.getItem("ltv_nav_path") || "[]"); navPath.push(location.pathname); sessionStorage.setItem("ltv_nav_path", JSON.stringify(navPath)); // disparado no cta_click// 85. ltv_assisted_content - disparado no cta_click se page_count >= 2// 86-90: disparados no page_exit// ============================================================ // BLOCO 12: MICRO-SINAIS AVANCADOS (91-94) // ============================================================// 91. ltv_mouse_pattern let mouseChecks = 0; let mouseActive = 0; let mouseIdle = 0; let mouseMoving = false; let mouseTimer = null; document.addEventListener("mousemove", function () { mouseMoving = true; if (mouseTimer) clearTimeout(mouseTimer); mouseTimer = setTimeout(function () { mouseMoving = false; }, 5000); }); setInterval(function () { mouseChecks++; if (mouseMoving) mouseActive++; else mouseIdle++; if (mouseChecks >= 12 && mouseChecks % 12 === 0) { send("ltv_mouse_pattern", { active_pct: Math.round((mouseActive / mouseChecks) * 100), idle_intervals: mouseIdle, total_checks: mouseChecks, }); } }, 5000);// 92. ltv_video_play document.addEventListener("play", function (e) { if (e.target.tagName === "VIDEO" || e.target.tagName === "AUDIO") { send("ltv_video_play", { source: e.target.currentSrc ? e.target.currentSrc.slice(0, 200) : "native", page: location.pathname, duration: Math.round(e.target.duration || 0), }); } }, true); // YouTube iframes window.addEventListener("message", function (e) { try { const data = JSON.parse(e.data); if (data.event === "onStateChange" && data.info === 1) { sendOnce("ltv_video_play", "yt_play", { source: "youtube", page: location.pathname }); } } catch (err) {} });// 93. ltv_highlight_extension setTimeout(function () { const highlights = document.querySelectorAll("mark, .hypothesis-highlight, [data-hypothesis-trigger], web-highlighter-highlight"); if (highlights.length > 0) { send("ltv_highlight_extension", { count: highlights.length }); } }, 5000);// ============================================================ // BLOCO 13: PAGE EXIT + EXTRAS MONETIZACAO (94-105) // ============================================================// Evento master de saida: dispara varios eventos de uma vez document.addEventListener("visibilitychange", function () { if (!document.hidden) return;const timeOnPage = Math.round((Date.now() - pageStart) / 1000); const words = getWordCount(); const wpm = timeOnPage > 0 ? Math.round((words * (maxScroll / 100)) / (timeOnPage / 60)) : 0;// 94. ltv_page_exit send("ltv_page_exit", { time_on_page: timeOnPage, max_scroll: maxScroll, pages_session: sessionData.page_count, cluster, score: scoreData.score, ads_seen: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, source, medium, });// 14. ltv_word_count_vs_time (deferred) if (words > 50) { send("ltv_word_count_vs_time", { words, seconds: timeOnPage, wpm, scroll_pct: maxScroll, verdict: wpm > 400 ? "skimmer" : wpm > 200 ? "normal" : "deep", }); }// 36. ltv_objection_signal if (timeOnPage < 15 && (path.includes("pricing") || path.includes("preco") || path.includes("plano"))) { send("ltv_objection_signal", { time_on_page: timeOnPage, scroll_pct: maxScroll, score: scoreData.score }); }// 42. ltv_ad_slot_performance send("ltv_ad_slot_performance", { total_impressions: sessionData.ads_seen, time_on_page: timeOnPage, scroll_max: maxScroll, cluster, ad_clicked: sessionData.ad_clicked, });// 45. ltv_above_fold_time send("ltv_above_fold_time", { seconds: timeOnPage });// 83. ltv_audience_value const convProb = Math.min(1, scoreData.score / 100); send("ltv_audience_value", { estimated_ltv_brl: Math.round(scoreData.score * 0.5 * scoreData.days_active.length), ad_value_session: sessionData.ads_seen * 0.02, conversion_probability: Math.round(convProb * 100) / 100, engagement_multiplier: Math.round(timeOnPage / 60 * 10) / 10, sessions: scoreData.total_sessions, days: scoreData.days_active.length, score: scoreData.score, });// 86. ltv_revenue_attributed send("ltv_revenue_attributed", { ad_revenue_est: Math.round(sessionData.ads_seen * 0.02 * 100) / 100, ads_impressions: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, time_on_page: timeOnPage, cluster, source, medium, });// 87. ltv_content_roi (posts only) if (isPost()) { send("ltv_content_roi", { post: path, title: document.title, cluster, ad_impressions: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, time_spent: timeOnPage, scroll_max: maxScroll, cta_clicked: sessionData.cta_clicked, }); }// 88. ltv_cluster_roi send("ltv_cluster_roi", { cluster, total_views: scoreData.clusters[cluster] || 1, total_time: timeOnPage, total_ads: sessionData.ads_seen, total_ctas: sessionData.cta_clicked ? 1 : 0, });// 89. ltv_source_roi send("ltv_source_roi", { source, medium, total_views: sessionData.page_count, total_time: timeOnPage, total_ctas: sessionData.cta_clicked ? 1 : 0, });// 90. ltv_lifetime_value send("ltv_lifetime_value", { total_sessions: scoreData.total_sessions, total_days: scoreData.days_active.length, total_ad_impressions: sessionData.ads_seen, score: scoreData.score, stage: getLifecycleStage(), first_visit: scoreData.first_visit, });// 95. ltv_exit_page const prevPage = sessionStorage.getItem("ltv_prev_page") || ""; if (prevPage) { send("ltv_exit_page", { exit_from: prevPage, now_on: path }); } sessionStorage.setItem("ltv_prev_page", path);// 96. ltv_scroll_to_end if (isPost() && maxScroll >= 95) { send("ltv_scroll_to_end", { title: document.title, time_to_end: timeOnPage, cluster }); }// 97. ltv_engagement_quality const qualityScore = Math.min(100, Math.round( (Math.min(timeOnPage, 300) / 300) * 30 + (maxScroll / 100) * 30 + (Math.min(sessionData.page_count, 10) / 10) * 40 )); send("ltv_engagement_quality", { quality_score: qualityScore, time: timeOnPage, scroll: maxScroll, pages: sessionData.page_count, verdict: qualityScore > 70 ? "excellent" : qualityScore > 40 ? "good" : qualityScore > 20 ? "average" : "low", });// 98. ltv_session_value send("ltv_session_value", { pages: sessionData.page_count, time: timeOnPage, ads: sessionData.ads_seen, ctas: sessionData.cta_clicked ? 1 : 0, score_gained: scoreData.score, source, medium, });// 84. ltv_conversion_path (on CTA) if (sessionData.cta_clicked) { send("ltv_conversion_path", { path: JSON.stringify(navPath.slice(-5)), steps: navPath.length, cta: path, }); }// 85. ltv_assisted_content if (sessionData.cta_clicked && navPath.length >= 2) { send("ltv_assisted_content", { converting_page: path, assist_page: navPath[navPath.length - 2] || "", total_assists: navPath.length - 1, }); } });// 99. ltv_new_vs_returning sendOnce("ltv_new_vs_returning", "new_vs_ret", { type: scoreData.total_sessions <= 1 ? "new" : "returning", });// 100. ltv_campaign_track if (getUTM("utm_source")) { sendOnce("ltv_campaign_track", "campaign_" + getUTM("utm_campaign"), { source: getUTM("utm_source"), medium: getUTM("utm_medium"), campaign: getUTM("utm_campaign"), term: getUTM("utm_term"), content: getUTM("utm_content"), }); }// 101. ltv_landing_page if (sessionData.page_count === 1) { send("ltv_landing_page", { page: path, cluster, source, medium, score_at_entry: scoreData.score, }); }// 102. ltv_recency if (scoreData.total_sessions > 1) { const sorted = scoreData.days_active.sort(); const lastDay = sorted[sorted.length - 2] || sorted[0]; const daysSince = Math.round((new Date() - new Date(lastDay)) / 86400000); const bucket = daysSince <= 1 ? "1d" : daysSince <= 3 ? "3d" : daysSince <= 7 ? "7d" : daysSince <= 14 ? "14d" : "30d+"; sendOnce("ltv_recency", "recency", { days_since_last: daysSince, bucket }); }// 103. ltv_scroll_velocity let scrollSamples = []; let velLastY = 0; let velLastT = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - velLastT; if (dt > 2000) { const speed = Math.abs(window.scrollY - velLastY) / (dt / 1000); scrollSamples.push(speed); velLastY = window.scrollY; velLastT = now; if (scrollSamples.length === 20) { const avg = scrollSamples.reduce(function (a, b) { return a + b; }, 0) / 20; sendOnce("ltv_scroll_velocity", "scroll_vel", { avg_px_per_sec: Math.round(avg), verdict: avg > 1000 ? "fast" : avg > 300 ? "normal" : "slow", }); } } });// 104. ltv_goal_complete function checkGoals() { const goals = [ { name: "reader", scoreMin: 10, condition: function () { return maxScroll >= 50; } }, { name: "engaged", scoreMin: 30, condition: function () { return (Date.now() - pageStart) > 120000; } }, { name: "hot_lead", scoreMin: 50, condition: function () { return true; } }, { name: "converter", scoreMin: 70, condition: function () { return sessionData.cta_clicked; } }, ]; goals.forEach(function (goal) { if (scoreData.score >= goal.scoreMin && goal.condition()) { sendOnce("ltv_goal_complete", "goal_" + goal.name, { goal: goal.name, time: Math.round((Date.now() - pageStart) / 1000), score: scoreData.score, pages: sessionData.page_count, }); } }); } setInterval(checkGoals, 10000); checkGoals();// 105. ltv_LTV_Segment (Meta Pixel) if (typeof fbq === "function") { fbq("trackCustom", "LTV_Segment", { segment: getSegment(), score: scoreData.score, stage: getLifecycleStage(), }); }})();