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Início » Requisitos e Benefícios das Vagas no Magazine Luiza

Requisitos e Benefícios das Vagas no Magazine Luiza

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Antes de enviar seu currículo ao Magazine Luiza, é essencial conhecer os requisitos exigidos, o perfil que o Magalu valoriza e o pacote de benefícios oferecido. Além disso, entender o que a empresa espera do candidato aumenta muito as chances de aprovação no processo seletivo. Por isso, preparamos este guia completo.

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Veja o guia completo para se candidatar às vagas do Magazine Luiza.

Publicidade

Descubra como encontrar oportunidades, cadastrar seu currículo e aumentar suas chances de aprovação no processo seletivo.

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O Magazine Luiza é uma empresa que valoriza muito a diversidade e a promoção interna. Por isso, o perfil buscado vai além das habilidades técnicas. No entanto, cada cargo tem requisitos específicos que precisam ser atendidos. Portanto, conheça o que é pedido para a sua área de interesse.

O Perfil que o Magazine Luiza Busca

O Magalu procura pessoas apaixonadas por clientes e com vontade de crescer. Além disso, a empresa valoriza quem se identifica com seus valores de inclusão e propósito. Por outro lado, as habilidades técnicas também são importantes e variam conforme o cargo.

Competências Comportamentais Valorizadas

De forma geral, o Magazine Luiza valoriza os seguintes comportamentos:

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  • Foco no cliente: colocar o encantamento do cliente acima de tudo
  • Proatividade: tomar iniciativas e resolver problemas sem esperar ser solicitado
  • Empatia: compreender e respeitar as necessidades das pessoas
  • Flexibilidade: adaptar-se a mudanças de rotina e novos desafios
  • Espírito colaborativo: trabalhar bem em equipe e ajudar os colegas
  • Identificação com diversidade: respeitar e valorizar a inclusão de todas as pessoas

Além dessas características, a empresa valoriza muito candidatos que conhecem seus produtos e o jeito de ser do Magalu. Por isso, pesquise sobre a empresa antes de qualquer etapa do processo.

Para entender os requisitos do mercado de trabalho de forma geral, acesse nosso guia de Requisitos das Vagas de Emprego.

Requisitos por Cargo no Magazine Luiza

Os requisitos variam conforme o nível e a área da vaga. Portanto, veja o que é exigido nos principais cargos disponíveis.

Vendedor(a) de Loja

Requisitos obrigatórios:

  • Ensino médio completo
  • Disponibilidade para trabalhar nos finais de semana
  • Boa comunicação e habilidade de relacionamento

Diferenciais:

  • Experiência anterior em vendas ou atendimento ao cliente
  • Conhecimento básico de informática e uso de sistemas de vendas

Perfil comportamental: Energia, simpatia, orientação para metas e gosto por ajudar o cliente.

Gerente de Loja

Requisitos obrigatórios:

  • Ensino superior completo ou em andamento
  • Experiência comprovada em gestão de equipes no varejo
  • Habilidade com indicadores de desempenho e metas

Diferenciais:

  • Pós-graduação em gestão, varejo ou MBA
  • Histórico de melhoria de resultados em lojas anteriores

Perfil comportamental: Liderança, tomada de decisão rápida e foco em resultados.

Desenvolvedor(a) de Software

Requisitos obrigatórios:

  • Graduação em Ciência da Computação, Engenharia de Software ou áreas correlatas
  • Experiência com linguagens como Java, Python, Node.js ou similares
  • Conhecimento em desenvolvimento ágil (Scrum/Kanban)

Diferenciais:

  • Experiência com microsserviços e cloud (AWS, GCP ou Azure)
  • Inglês para leitura de documentação técnica

Perfil comportamental: Curiosidade técnica, autonomia e colaboração com o time.

Auxiliar de Logística

Requisitos obrigatórios:

  • Ensino médio completo
  • Disponibilidade para turnos rotativos
  • Capacidade física para movimentação de volumes

Diferenciais:

  • Experiência anterior em almoxarifado ou centros de distribuição
  • Curso de operador de empilhadeira

Perfil comportamental: Organização, disciplina e atenção à segurança no trabalho.

Jovem Aprendiz

Requisitos obrigatórios:

  • Idade entre 14 e 24 anos
  • Estar estudando ou ter concluído o ensino médio
  • Disponibilidade para cumprir a carga horária do programa

Perfil comportamental: Responsabilidade, curiosidade e vontade de aprender e crescer profissionalmente.

Benefícios Oferecidos pelo Magazine Luiza

O Magalu oferece um pacote de benefícios completo e competitivo. Por isso, trabalhar na empresa vai muito além do salário mensal.

Benefícios Padrão

  • Vale-refeição ou vale-alimentação — para cobrir as refeições diárias
  • Vale-transporte — subsídio para o deslocamento ao trabalho
  • Plano de saúde — cobertura médica e hospitalar completa
  • Plano odontológico — cuidado com a saúde bucal incluído
  • Seguro de vida — proteção para o colaborador e família

Benefícios Adicionais

Além do pacote básico, o Magalu também oferece:

  • Desconto em compras nas lojas físicas e no site do Magazine Luiza
  • Participação nos Lucros e Resultados (PLR)
  • Programa Magalu de Desenvolvimento — treinamentos internos e plataformas de aprendizagem
  • Auxílio creche — apoio para colaboradores com filhos pequenos
  • Licença maternidade e paternidade estendidas
  • Gympass — acesso a academias e plataformas de bem-estar

Por isso, o pacote total é muito atrativo para profissionais de varejo e tecnologia. Portanto, considere todos esses benefícios ao avaliar uma proposta da empresa.

Quer comparar com os benefícios de outras empresas? Veja nosso guia de Benefícios e Salários das Principais Vagas.

Faixa Salarial no Magazine Luiza

Os salários variam conforme o cargo, a área e a localização. Assim, veja uma estimativa dos valores praticados em 2026.

CargoFaixa Salarial Estimada
Vendedor(a) de lojaR$ 1.600 – R$ 2.400
Auxiliar de logísticaR$ 1.700 – R$ 2.200
Líder de vendasR$ 2.800 – R$ 4.000
Gerente de lojaR$ 5.000 – R$ 10.000
Desenvolvedor(a) JrR$ 5.000 – R$ 9.000
Desenvolvedor(a) Pleno/SêniorR$ 10.000 – R$ 25.000+
Jovem AprendizProporcional ao salário mínimo

Esses valores são estimativas baseadas em informações do mercado. Além disso, os benefícios e a PLR aumentam consideravelmente o valor total da remuneração. Por fim, salários em São Paulo e Franca tendem a ser maiores para cargos corporativos.

Próximo Passo: Como se Candidatar

Agora que você conhece os requisitos e os benefícios, está pronto para se candidatar. Portanto, acesse nosso guia completo com o passo a passo detalhado.

Ver como se candidatar às vagas do Magazine Luiza →

Além disso, confira nossa lista de Vagas Abertas no Brasil para descobrir outras oportunidades disponíveis agora.

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// 3. Ajuste o GA4_ID abaixo // ============================================================(function () { "use strict";// ===================== CONFIGURACAO ===================== const CONFIG = { GA4_ID: "G-GPNMCQ6RVR", // <-- SUBSTITUA PELO SEU ID GA4 DEBUG: false, // true = loga eventos no console SCROLL_THRESHOLDS: [25, 50, 75, 100], TIME_THRESHOLDS: [30, 60, 120, 180, 300], PAGE_DEPTH_THRESHOLDS: [3, 5, 10, 20], IDLE_TIMEOUT: 60000, // 60s CTA_KEYWORDS: ["contato", "mentoria", "agendar", "comprar", "assinar", "cadastrar", "download", "baixar", "whatsapp"], CHECKOUT_KEYWORDS: ["checkout", "hotmart", "eduzz", "pay", "compra", "pagamento"], SOCIAL_DOMAINS: ["instagram.com", "facebook.com", "linkedin.com", "twitter.com", "x.com", "youtube.com", "telegram.org", "t.me"], };// ===================== UTILIDADES ===================== const visitorId = getOrCreateVisitorId(); const sessionData = getSessionData(); const scoreData = getScoreData(); const firedEvents = new Set();function send(eventName, params = {}) { params.visitor_id = visitorId; if (CONFIG.DEBUG) console.log(`[LTV] ${eventName}`, params); if (typeof gtag === "function") { gtag("event", eventName, params); } }function sendOnce(eventName, key, params = {}) { const uid = key || eventName; if (firedEvents.has(uid)) return; firedEvents.add(uid); send(eventName, params); }function getOrCreateVisitorId() { let id = localStorage.getItem("ltv_visitor_id"); if (!id) { id = "v_" + Math.random().toString(36).substr(2, 12) + "_" + Date.now(); localStorage.setItem("ltv_visitor_id", id); } return id; }function getSessionData() { let data = JSON.parse(sessionStorage.getItem("ltv_session") || "null"); if (!data) { data = { page_count: 0, ads_seen: 0, ad_clicked: false, start: Date.now(), cta_clicked: false }; } data.page_count++; sessionStorage.setItem("ltv_session", JSON.stringify(data)); return data; }function getScoreData() { let data = JSON.parse(localStorage.getItem("ltv_score") || "null"); if (!data) { data = { score: 0, total_sessions: 0, total_pages: 0, first_visit: new Date().toISOString(), clusters: {}, days_active: [], }; } data.total_pages++; const today = new Date().toISOString().slice(0, 10); if (!data.days_active.includes(today)) { data.days_active.push(today); data.total_sessions++; } localStorage.setItem("ltv_score", JSON.stringify(data)); return data; }function addScore(points) { scoreData.score = Math.min(100, scoreData.score + points); localStorage.setItem("ltv_score", JSON.stringify(scoreData)); }function getSegment() { const s = scoreData.score; if (s >= 70) return "hot"; if (s >= 40) return "warm"; if (s >= 15) return "interested"; return "cold"; }function getLifecycleStage() { const days = scoreData.days_active.length; const s = scoreData.score; if (s >= 70 && days >= 5) return "advocate"; if (s >= 50) return "customer_intent"; if (days >= 3) return "engaged"; if (days >= 2) return "returning"; return "new"; }function getCluster() { const path = location.pathname.toLowerCase(); const meta = document.querySelector('meta[property="article:section"],meta[name="category"]'); if (meta) return meta.content; const parts = path.split("/").filter(Boolean); return parts[0] || "home"; }function getUTM(param) { return new URLSearchParams(location.search).get(param) || ""; }function getScrollPct() { const h = document.documentElement.scrollHeight - window.innerHeight; return h > 0 ? Math.round((window.scrollY / h) * 100) : 0; }function getWordCount() { const el = document.querySelector("article, .post-content, .entry-content, main"); return el ? el.innerText.split(/\s+/).length : 0; }function isPost() { return !!document.querySelector("article, .post-content, .entry-content"); }const cluster = getCluster(); const source = getUTM("utm_source") || document.referrer ? new URL(document.referrer || location.href).hostname : "direct"; const medium = getUTM("utm_medium") || "organic"; const campaign = getUTM("utm_campaign") || ""; const pageStart = Date.now(); let maxScroll = 0; let lastActivity = Date.now(); let idleFired = false;// Atualizar cluster no score scoreData.clusters[cluster] = (scoreData.clusters[cluster] || 0) + 1; localStorage.setItem("ltv_score", JSON.stringify(scoreData));// ============================================================ // BLOCO 1: COMPORTAMENTO DE LEITURA (1-10) // ============================================================// 1. ltv_visit send("ltv_visit", { source, medium, campaign, cluster, page_count: sessionData.page_count, is_returning: scoreData.total_sessions > 1, });// 2. ltv_page_depth CONFIG.PAGE_DEPTH_THRESHOLDS.forEach(function (depth) { if (sessionData.page_count === depth) { send("ltv_page_depth", { depth }); addScore(2); } });// 3. ltv_scroll_depth const scrollFired = {}; window.addEventListener("scroll", function () { const pct = getScrollPct(); maxScroll = Math.max(maxScroll, pct); CONFIG.SCROLL_THRESHOLDS.forEach(function (t) { if (pct >= t && !scrollFired[t]) { scrollFired[t] = true; send("ltv_scroll_depth", { depth: t, cluster }); if (t >= 75) addScore(3); } }); });// 4. ltv_time_engaged CONFIG.TIME_THRESHOLDS.forEach(function (sec) { setTimeout(function () { send("ltv_time_engaged", { seconds: sec, cluster }); addScore(sec >= 120 ? 3 : 1); }, sec * 1000); });// 5. ltv_super_engaged setTimeout(function () { send("ltv_super_engaged", { seconds: 300, cluster }); addScore(5); }, 300000);// 6. ltv_content_consumed let contentConsumedCheck = setInterval(function () { if (getScrollPct() >= 75 && (Date.now() - pageStart) > 30000) { sendOnce("ltv_content_consumed", "content_consumed", { title: document.title, cluster, word_count: getWordCount(), }); addScore(5); clearInterval(contentConsumedCheck); } }, 5000);// 7. ltv_paragraph_reached if (typeof IntersectionObserver !== "undefined") { const paragraphs = document.querySelectorAll("article p, .post-content p, .entry-content p, main p"); const totalP = paragraphs.length; let lastP = 0; if (totalP > 0) { const pObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { const idx = Array.from(paragraphs).indexOf(entry.target) + 1; if (idx > lastP) { lastP = idx; if (idx % 5 === 0 || idx === totalP) { send("ltv_paragraph_reached", { last_paragraph: idx, total_paragraphs: totalP, pct_read: Math.round((idx / totalP) * 100), }); } } } }); }, { threshold: 0.6 }); paragraphs.forEach(function (p) { pObserver.observe(p); }); } }// 8. ltv_heading_seen if (typeof IntersectionObserver !== "undefined") { const headings = document.querySelectorAll("article h2, article h3, main h2, main h3"); const hObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_heading_seen", "h_" + entry.target.textContent.slice(0, 30), { heading: entry.target.textContent.slice(0, 100), tag: entry.target.tagName, position: Math.round((entry.target.offsetTop / document.body.scrollHeight) * 100), }); hObserver.unobserve(entry.target); } }); }, { threshold: 0.5 }); headings.forEach(function (h) { hObserver.observe(h); }); }// 9. ltv_content_fatigue let scrollSpeeds = []; let lastScrollY = 0; let lastScrollTime = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - lastScrollTime; if (dt > 500) { const speed = Math.abs(window.scrollY - lastScrollY) / dt; scrollSpeeds.push(speed); lastScrollY = window.scrollY; lastScrollTime = now;if (scrollSpeeds.length >= 10) { const half = Math.floor(scrollSpeeds.length / 2); const early = scrollSpeeds.slice(0, half).reduce(function (a, b) { return a + b; }, 0) / half; const late = scrollSpeeds.slice(half).reduce(function (a, b) { return a + b; }, 0) / (scrollSpeeds.length - half); if (early > 0 && late / early < 0.3) { sendOnce("ltv_content_fatigue", "fatigue", { scroll_pct: getScrollPct(), early_speed: Math.round(early * 1000), late_speed: Math.round(late * 1000), }); } } } });// 10. ltv_reread let rereadCount = 0; let prevScrollY = 0; window.addEventListener("scroll", function () { if (window.scrollY < prevScrollY - 300) { rereadCount++; send("ltv_reread", { from_pct: getScrollPct(), count: rereadCount }); } prevScrollY = window.scrollY; });// ============================================================ // BLOCO 2: QUALIDADE DE CONTEUDO (11-16) // ============================================================// 11. ltv_image_view if (typeof IntersectionObserver !== "undefined") { const images = document.querySelectorAll("article img, main img, .post-content img"); const imgObserver = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { send("ltv_image_view", { src: entry.target.src.slice(0, 200), alt: (entry.target.alt || "").slice(0, 100), }); imgObserver.unobserve(entry.target); } }); }, { threshold: 0.5 }); images.forEach(function (img) { imgObserver.observe(img); }); }// 12. ltv_image_click document.addEventListener("click", function (e) { if (e.target.tagName === "IMG") { send("ltv_image_click", { src: e.target.src.slice(0, 200), alt: (e.target.alt || "").slice(0, 100), }); } });// 13. ltv_list_engage if (typeof IntersectionObserver !== "undefined") { const lists = document.querySelectorAll("article ul, article ol, article table, main ul, main ol, main table"); lists.forEach(function (el) { let timer = null; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { timer = setTimeout(function () { sendOnce("ltv_list_engage", "list_" + el.tagName + "_" + el.offsetTop, { type: el.tagName.toLowerCase(), items: el.children.length, }); }, 3000); } else { if (timer) clearTimeout(timer); } }); }, { threshold: 0.5 }); obs.observe(el); }); }// 14. ltv_word_count_vs_time // (disparado no page_exit - bloco 12)// 15. ltv_reading_speed setTimeout(function () { const words = getWordCount(); const minutes = 1; // 60s const wpm = Math.round(words * (getScrollPct() / 100) / minutes); if (words > 100) { send("ltv_reading_speed", { wpm, type: wpm > 400 ? "scanner" : wpm > 200 ? "normal" : "deep_reader", }); } }, 60000);// 16. ltv_anchor_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='#']"); if (link) { send("ltv_anchor_click", { anchor: link.getAttribute("href"), text: link.textContent.slice(0, 100), }); } });// ============================================================ // BLOCO 3: CONVERSAO/LEAD (17-27) // ============================================================// 17. ltv_cta_click document.addEventListener("click", function (e) { const link = e.target.closest("a, button"); if (!link) return; const text = (link.textContent || "").toLowerCase().trim(); const href = link.getAttribute("href") || ""; const isCTA = CONFIG.CTA_KEYWORDS.some(function (kw) { return text.includes(kw) || href.includes(kw); }); if (isCTA) { send("ltv_cta_click", { cta_text: link.textContent.trim().slice(0, 100), cta_url: href.slice(0, 300), cluster, page_count: sessionData.page_count, score_before: scoreData.score, }); addScore(10); sessionData.cta_clicked = true; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); } });// 18. ltv_cta_hover document.querySelectorAll("a, button").forEach(function (el) { const text = (el.textContent || "").toLowerCase(); const isCTA = CONFIG.CTA_KEYWORDS.some(function (kw) { return text.includes(kw); }); if (isCTA) { let hoverTimer = null; el.addEventListener("mouseenter", function () { hoverTimer = setTimeout(function () { sendOnce("ltv_cta_hover", "hover_" + text.slice(0, 20), { cta_text: el.textContent.trim().slice(0, 100), hover_ms: 2000, }); }, 2000); }); el.addEventListener("mouseleave", function () { if (hoverTimer) clearTimeout(hoverTimer); }); } });// 19. ltv_exit_intent document.addEventListener("mouseout", function (e) { if (e.clientY < 5) { sendOnce("ltv_exit_intent", "exit_intent", { time_on_page: Math.round((Date.now() - pageStart) / 1000), scroll_pct: getScrollPct(), score: scoreData.score, pages: sessionData.page_count, }); } });// 20. ltv_lead_magnet_view if (typeof IntersectionObserver !== "undefined") { const magnets = document.querySelectorAll("[data-lead-magnet], .lead-magnet, .ebook-banner, .download-cta"); const magnetObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_lead_magnet_view", "magnet_" + entry.target.className, { element: entry.target.className.slice(0, 100), }); magnetObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); magnets.forEach(function (m) { magnetObs.observe(m); }); }// 21. ltv_lead_magnet_click document.addEventListener("click", function (e) { const link = e.target.closest("a"); if (!link) return; const href = (link.getAttribute("href") || "").toLowerCase(); const text = (link.textContent || "").toLowerCase(); if (href.includes("download") || href.includes("ebook") || text.includes("download") || text.includes("baixar")) { send("ltv_lead_magnet_click", { text: link.textContent.trim().slice(0, 100), url: href.slice(0, 300), }); addScore(8); } });// 22. ltv_email_capture document.addEventListener("input", function (e) { if (e.target.type === "email" || e.target.name === "email") { if (e.target.value.includes("@")) { sendOnce("ltv_email_capture", "email_capture", { field: e.target.name || "email" }); addScore(15); } } });// 23. ltv_whatsapp_intent document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='wa.me'], a[href*='whatsapp']"); if (link) { send("ltv_whatsapp_intent", { url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); addScore(10); } });// 24. ltv_phone_reveal document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='tel:']"); if (link) { send("ltv_phone_reveal", { number: link.href.replace("tel:", "") }); addScore(8); } });// 25. ltv_calendar_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='calendly'], a[href*='calendar'], a[href*='agenda']"); if (link) { send("ltv_calendar_click", { url: link.href.slice(0, 300) }); addScore(12); } });// 26. ltv_form_start document.addEventListener("focusin", function (e) { const form = e.target.closest("form"); if (form && e.target.tagName === "INPUT") { sendOnce("ltv_form_start", "form_start_" + (form.id || form.action), { form_id: form.id || "unknown", first_field: e.target.name || e.target.type, }); } });// 27. ltv_form_submit document.addEventListener("submit", function (e) { const form = e.target; send("ltv_form_submit", { form_id: form.id || "unknown", form_action: (form.action || "").slice(0, 200), cluster, }); addScore(15); });// ============================================================ // BLOCO 4: VENDA/PRODUTO (28-38) // ============================================================// 28. ltv_product_view const path = location.pathname.toLowerCase(); if (path.includes("mentoria") || path.includes("produto") || path.includes("curso") || path.includes("plano")) { send("ltv_product_view", { product_page: path, source }); addScore(5); }// 29. ltv_pricing_scroll if (typeof IntersectionObserver !== "undefined") { const pricingSections = document.querySelectorAll("[data-pricing], .pricing, .preco, .price, #pricing"); const pricingObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_pricing_scroll", "pricing_scroll", { element: entry.target.className.slice(0, 100), text: entry.target.textContent.slice(0, 200), }); addScore(5); pricingObs.unobserve(entry.target);// 30. ltv_pricing_time setTimeout(function () { sendOnce("ltv_pricing_time", "pricing_time", { seconds: 10 }); addScore(5); }, 10000); } }); }, { threshold: 0.5 }); pricingSections.forEach(function (s) { pricingObs.observe(s); }); }// 31. ltv_checkout_intent document.addEventListener("click", function (e) { const link = e.target.closest("a, button"); if (!link) return; const href = (link.getAttribute("href") || "").toLowerCase(); const text = (link.textContent || "").toLowerCase(); const isCheckout = CONFIG.CHECKOUT_KEYWORDS.some(function (kw) { return href.includes(kw) || text.includes(kw); }); if (isCheckout) { send("ltv_checkout_intent", { url: href.slice(0, 300), text: link.textContent.trim().slice(0, 100), score: scoreData.score, }); addScore(15); } });// 32. ltv_checkout_abandon - detectado via visibilitychange apos checkout// 33. ltv_upsell_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href*='upgrade'], a[href*='premium'], a[href*='pro']"); if (link) { send("ltv_upsell_click", { text: link.textContent.trim().slice(0, 100), url: link.href.slice(0, 300), }); } });// 34. ltv_downsell_view if (typeof IntersectionObserver !== "undefined") { const downsells = document.querySelectorAll("[data-downsell], .oferta-especial, .special-offer"); const dsObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_downsell_view", "downsell", { element: entry.target.className.slice(0, 100) }); dsObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); downsells.forEach(function (d) { dsObs.observe(d); }); }// 35. ltv_recurring_signal const pageVisits = JSON.parse(localStorage.getItem("ltv_page_visits") || "{}"); pageVisits[path] = (pageVisits[path] || 0) + 1; localStorage.setItem("ltv_page_visits", JSON.stringify(pageVisits)); if (pageVisits[path] >= 2 && (path.includes("produto") || path.includes("mentoria") || path.includes("curso"))) { send("ltv_recurring_signal", { page: path, visit_count: pageVisits[path] }); addScore(5); }// 36. ltv_objection_signal - disparado no page_exit se tempo < 15s em pagina de preco// 37. ltv_social_proof_engage if (typeof IntersectionObserver !== "undefined") { const testimonials = document.querySelectorAll("[data-testimonial], .depoimento, .testimonial, .review"); testimonials.forEach(function (el) { let timer = null; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { timer = setTimeout(function () { sendOnce("ltv_social_proof_engage", "proof_" + el.offsetTop, { text: el.textContent.slice(0, 150), seconds: 3, }); addScore(3); }, 3000); } else { if (timer) clearTimeout(timer); } }); }, { threshold: 0.5 }); obs.observe(el); }); }// 38. ltv_guarantee_view if (typeof IntersectionObserver !== "undefined") { const guarantees = document.querySelectorAll("[data-guarantee], .garantia, .guarantee, .money-back"); const gObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_guarantee_view", "guarantee", { text: entry.target.textContent.slice(0, 200), }); gObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); guarantees.forEach(function (g) { gObs.observe(g); }); }// ============================================================ // BLOCO 5: MIDIA PROGRAMATICA (39-47) // ============================================================// 39. ltv_ad_click document.addEventListener("click", function (e) { const ad = e.target.closest("ins.adsbygoogle, [data-ad], .ad-slot, iframe[src*='doubleclick'], iframe[src*='googlesyndication']"); if (ad) { send("ltv_ad_click", { ad_src: (ad.dataset.adSlot || ad.className || "unknown").slice(0, 100) }); sessionData.ad_clicked = true; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); } });// 40. ltv_ad_impression if (typeof IntersectionObserver !== "undefined") { const adSlots = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); const adObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sessionData.ads_seen++; sessionStorage.setItem("ltv_session", JSON.stringify(sessionData)); const rect = entry.target.getBoundingClientRect(); const posLabel = rect.top < window.innerHeight ? "above_fold" : "below_fold"; send("ltv_ad_impression", { ad_src: (entry.target.dataset.adSlot || entry.target.id || "unknown").slice(0, 100), ad_position: Math.round(entry.target.offsetTop), ad_position_label: posLabel, ads_seen_session: sessionData.ads_seen, }); adObs.unobserve(entry.target); } }); }, { threshold: 0.5 }); adSlots.forEach(function (ad) { adObs.observe(ad); }); }// 41. ltv_ad_viewability_time if (typeof IntersectionObserver !== "undefined") { const adSlots2 = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); adSlots2.forEach(function (ad) { let viewTimer = null; let viewStart = 0; const obs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { viewStart = Date.now(); viewTimer = setTimeout(function () { send("ltv_ad_viewability_time", { ad_id: (ad.id || ad.dataset.adSlot || "unknown").slice(0, 100), seconds: 1, position: Math.round(ad.offsetTop), }); }, 1000); } else { if (viewTimer) clearTimeout(viewTimer); } }); }, { threshold: 0.5 }); obs.observe(ad); }); }// 42. ltv_ad_slot_performance - disparado no page_exit// 43. ltv_ad_density_ratio if (isPost()) { setTimeout(function () { const ads = document.querySelectorAll("ins.adsbygoogle, [data-ad], .ad-slot, [id^='div-gpt-ad']"); let adHeight = 0; ads.forEach(function (ad) { adHeight += ad.offsetHeight; }); const contentHeight = (document.querySelector("article, main") || document.body).scrollHeight; const ratio = contentHeight > 0 ? Math.round((adHeight / contentHeight) * 100) : 0; send("ltv_ad_density_ratio", { ads_count: ads.length, content_height: contentHeight, ad_height_total: adHeight, ratio_pct: ratio, verdict: ratio > 30 ? "high" : ratio > 15 ? "moderate" : "low", }); }, 4000); }// 44. ltv_ad_refresh_count const adRefreshCounts = {}; setInterval(function () { const ads = document.querySelectorAll("ins.adsbygoogle, [data-ad], [id^='div-gpt-ad']"); ads.forEach(function (ad) { const id = ad.id || ad.dataset.adSlot || "ad_" + ad.offsetTop; adRefreshCounts[id] = (adRefreshCounts[id] || 0) + 1; if (adRefreshCounts[id] > 1 && adRefreshCounts[id] % 3 === 0) { send("ltv_ad_refresh_count", { ad_id: id, refresh_number: adRefreshCounts[id] }); } }); }, 10000);// 45. ltv_above_fold_time - disparado no page_exit// 46. ltv_sticky_ad_interact document.addEventListener("click", function (e) { const sticky = e.target.closest("[style*='position: fixed'], [style*='position:fixed'], [style*='position: sticky']"); if (sticky && (sticky.querySelector("ins.adsbygoogle, [data-ad]") || sticky.classList.contains("ad-slot"))) { send("ltv_sticky_ad_interact", { action: "click", element: sticky.className.slice(0, 100), }); } });// 47. ltv_ad_blocked setTimeout(function () { const testAd = document.createElement("ins"); testAd.className = "adsbygoogle"; testAd.style.cssText = "display:block;width:1px;height:1px;position:absolute;left:-9999px"; document.body.appendChild(testAd); setTimeout(function () { const blocked = testAd.offsetHeight === 0 || getComputedStyle(testAd).display === "none"; sendOnce("ltv_ad_blocked", "ad_blocked", { blocked }); testAd.remove(); }, 500); }, 3000);// ============================================================ // BLOCO 6: NAVEGACAO INTERNA (48-53) // ============================================================// 48. ltv_cross_cluster const prevCluster = sessionStorage.getItem("ltv_prev_cluster"); if (prevCluster && prevCluster !== cluster) { send("ltv_cross_cluster", { from_cluster: prevCluster, to_cluster: cluster }); } sessionStorage.setItem("ltv_prev_cluster", cluster);// 49. ltv_series_navigate document.addEventListener("click", function (e) { const link = e.target.closest("a"); if (!link) return; const text = (link.textContent || "").toLowerCase(); if (text.includes("próximo") || text.includes("anterior") || text.includes("next") || text.includes("prev")) { send("ltv_series_navigate", { link_text: link.textContent.trim().slice(0, 100), link_url: link.href.slice(0, 300), }); } });// 50. ltv_related_post_click document.addEventListener("click", function (e) { const link = e.target.closest(".related-posts a, .posts-relacionados a, [data-related] a"); if (link) { send("ltv_related_post_click", { url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } });// 51. ltv_internal_search document.addEventListener("submit", function (e) { const form = e.target; const searchInput = form.querySelector("input[type='search'], input[name='s'], input[name='q']"); if (searchInput) { send("ltv_internal_search", { query: searchInput.value.slice(0, 200), source: cluster }); } });// 52. ltv_404_hit if (document.title.toLowerCase().includes("404") || document.querySelector(".error-404, .not-found")) { send("ltv_404_hit", { url: location.href, referrer: document.referrer.slice(0, 300) }); }// 53. ltv_back_button window.addEventListener("popstate", function () { send("ltv_back_button", { page: location.pathname, type: "history" }); });// ============================================================ // BLOCO 7: ENGAJAMENTO SOCIAL/EXTERNO (54-59) // ============================================================// 54. ltv_social_click + 55. ltv_outbound_click document.addEventListener("click", function (e) { const link = e.target.closest("a[href^='http']"); if (!link || link.hostname === location.hostname) return; const href = link.href.toLowerCase(); const isSocial = CONFIG.SOCIAL_DOMAINS.some(function (d) { return href.includes(d); }); if (isSocial) { const platform = CONFIG.SOCIAL_DOMAINS.find(function (d) { return href.includes(d); }).split(".")[0]; send("ltv_social_click", { platform, url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } else { send("ltv_outbound_click", { dest_host: link.hostname, url: link.href.slice(0, 300), text: link.textContent.trim().slice(0, 100), }); } });// 56. ltv_share_intent document.addEventListener("click", function (e) { const btn = e.target.closest("[data-share], .share-button, .compartilhar, a[href*='share']"); if (btn) { send("ltv_share_intent", { text: btn.textContent.trim().slice(0, 100), title: document.title, }); } });// 57. ltv_copy_text let copyCount = 0; document.addEventListener("copy", function () { const selected = window.getSelection().toString(); if (selected.length > 5) { copyCount++; send("ltv_copy_text", { text: selected.slice(0, 200), count: copyCount, cluster, }); } });// 58. ltv_text_select document.addEventListener("mouseup", function () { const sel = window.getSelection().toString(); if (sel.length >= 10 && sel.length <= 500) { send("ltv_text_select", { text: sel.slice(0, 200), length: sel.length }); } });// 59. ltv_comment_engage if (typeof IntersectionObserver !== "undefined") { const comments = document.querySelectorAll("#comments, .comments-area, .comentarios, #disqus_thread"); const cObs = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { sendOnce("ltv_comment_engage", "comment_engage", { action: "viewed" }); cObs.unobserve(entry.target); } }); }, { threshold: 0.3 }); comments.forEach(function (c) { cObs.observe(c); }); }// ============================================================ // BLOCO 8: FRUSTRACAO/UX (60-66) // ============================================================// 60. ltv_rage_click let clicks = []; document.addEventListener("click", function (e) { const now = Date.now(); clicks.push({ x: e.clientX, y: e.clientY, t: now, el: e.target.tagName }); clicks = clicks.filter(function (c) { return now - c.t < 1500; }); if (clicks.length >= 3) { const area = clicks.every(function (c) { return Math.abs(c.x - clicks[0].x) < 50 && Math.abs(c.y - clicks[0].y) < 50; }); if (area) { sendOnce("ltv_rage_click", "rage_" + Math.round(now / 5000), { x: e.clientX, y: e.clientY, element: e.target.tagName + "." + (e.target.className || "").toString().slice(0, 50), count: clicks.length, }); clicks = []; } } });// 61. ltv_dead_click document.addEventListener("click", function (e) { if (Math.random() > 0.1) return; // 10% sample const tag = e.target.tagName; if (!["A", "BUTTON", "INPUT", "SELECT", "TEXTAREA", "LABEL"].includes(tag) && !e.target.closest("a, button")) { send("ltv_dead_click", { element: tag + "." + (e.target.className || "").toString().slice(0, 50), text: (e.target.textContent || "").slice(0, 100), x: e.clientX, y: e.clientY, }); } });// 62. ltv_rage_scroll let rageScrollSpeeds = []; let rageLastY = 0; let rageLastT = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - rageLastT; if (dt > 100 && dt < 500) { const speed = Math.abs(window.scrollY - rageLastY) / (dt / 1000); if (speed > 5000) rageScrollSpeeds.push(speed); if (rageScrollSpeeds.length >= 3) { sendOnce("ltv_rage_scroll", "rage_scroll", { speed: Math.round(speed), scroll_pct: getScrollPct(), }); rageScrollSpeeds = []; } } rageLastY = window.scrollY; rageLastT = now; });// 63. ltv_idle ["mousemove", "keydown", "scroll", "touchstart", "click"].forEach(function (evt) { document.addEventListener(evt, function () { lastActivity = Date.now(); idleFired = false; }); }); setInterval(function () { if (!idleFired && Date.now() - lastActivity > CONFIG.IDLE_TIMEOUT) { idleFired = true; send("ltv_idle", { idle_seconds: Math.round((Date.now() - lastActivity) / 1000), scroll_pct: getScrollPct(), time_on_page: Math.round((Date.now() - pageStart) / 1000), }); } }, 5000);// 64. ltv_print_page window.addEventListener("beforeprint", function () { send("ltv_print_page", { title: document.title, cluster }); }); document.addEventListener("keydown", function (e) { if ((e.ctrlKey || e.metaKey) && e.key === "p") { sendOnce("ltv_print_page", "print", { title: document.title, cluster }); } });// 65. ltv_bookmark document.addEventListener("keydown", function (e) { if ((e.ctrlKey || e.metaKey) && e.key === "d") { sendOnce("ltv_bookmark", "bookmark", { title: document.title, cluster }); } });// 66. ltv_pinch_zoom let lastTouchDist = 0; document.addEventListener("touchmove", function (e) { if (e.touches.length === 2) { const dx = e.touches[0].clientX - e.touches[1].clientX; const dy = e.touches[0].clientY - e.touches[1].clientY; const dist = Math.sqrt(dx * dx + dy * dy); if (lastTouchDist > 0 && Math.abs(dist - lastTouchDist) > 50) { sendOnce("ltv_pinch_zoom", "pinch", { page: location.pathname }); } lastTouchDist = dist; } }, { passive: true });// ============================================================ // BLOCO 9: CONTEXTO TECNICO/DISPOSITIVO (67-73) // ============================================================// 67. ltv_device_profile if (scoreData.total_sessions <= 1) { send("ltv_device_profile", { screen: screen.width + "x" + screen.height, viewport: window.innerWidth + "x" + window.innerHeight, pixel_ratio: window.devicePixelRatio, touch: "ontouchstart" in window, memory: navigator.deviceMemory || "unknown", cores: navigator.hardwareConcurrency || "unknown", language: navigator.language, }); }// 68. ltv_slow_connection if (navigator.connection) { const conn = navigator.connection; const isSlow = conn.effectiveType === "2g" || conn.effectiveType === "slow-2g" || conn.downlink < 1; sendOnce("ltv_slow_connection", "slow_conn", { type: conn.effectiveType, downlink: conn.downlink, rtt: conn.rtt, save_data: conn.saveData, is_slow: isSlow, }); }// 69. ltv_dark_mode sendOnce("ltv_dark_mode", "dark_mode", { prefers_dark: window.matchMedia("(prefers-color-scheme: dark)").matches, });// 70. ltv_tab_switch let tabSwitchCount = 0; let tabAwayStart = 0; document.addEventListener("visibilitychange", function () { if (document.hidden) { tabAwayStart = Date.now(); } else { tabSwitchCount++; send("ltv_tab_switch", { switch_count: tabSwitchCount, away_seconds: tabAwayStart ? Math.round((Date.now() - tabAwayStart) / 1000) : 0, came_back: true, }); } });// 71. ltv_orientation_change window.addEventListener("orientationchange", function () { send("ltv_orientation_change", { orientation: screen.orientation ? screen.orientation.type : (window.innerHeight > window.innerWidth ? "portrait" : "landscape"), }); });// 72. ltv_page_load_time setTimeout(function () { if (performance && performance.timing) { const t = performance.timing; sendOnce("ltv_page_load_time", "page_load", { load_ms: t.loadEventEnd - t.navigationStart, ttfb_ms: t.responseStart - t.navigationStart, dom_ready_ms: t.domContentLoadedEventEnd - t.navigationStart, verdict: (t.loadEventEnd - t.navigationStart) > 3000 ? "slow" : "fast", }); } }, 3000);// 73. ltv_search_query_landing if (document.referrer) { try { const ref = new URL(document.referrer); const q = ref.searchParams.get("q") || ref.searchParams.get("query") || ref.searchParams.get("p"); if (q) { sendOnce("ltv_search_query_landing", "search_landing", { query: q.slice(0, 200), engine: ref.hostname, }); } } catch (e) {} }// ============================================================ // BLOCO 10: RETARGETING/AUDIENCIA (74-83) // ============================================================// 74. ltv_push_response if ("Notification" in window) { sendOnce("ltv_push_response", "push_response", { response: Notification.permission }); }// 75. ltv_segment_auto const topClusters = Object.entries(scoreData.clusters).sort(function (a, b) { return b[1] - a[1]; }); send("ltv_segment_auto", { persona: getSegment(), segment: getLifecycleStage(), top_cluster: topClusters[0] ? topClusters[0][0] : "none", score: scoreData.score, total_pages: scoreData.total_pages, });// 76. ltv_frequency_cap const sessionsThisWeek = scoreData.days_active.filter(function (d) { const diff = (new Date() - new Date(d)) / 86400000; return diff <= 7; }).length; if (sessionsThisWeek > 1) { send("ltv_frequency_cap", { sessions_this_week: sessionsThisWeek }); }// 77. ltv_content_preference if (topClusters.length >= 1) { send("ltv_content_preference", { top1: topClusters[0] ? topClusters[0][0] : "", top2: topClusters[1] ? topClusters[1][0] : "", top3: topClusters[2] ? topClusters[2][0] : "", counts: JSON.stringify(Object.fromEntries(topClusters.slice(0, 3))), }); }// 78. ltv_lifecycle_stage send("ltv_lifecycle_stage", { stage: getLifecycleStage(), first_visit: scoreData.first_visit, days_active: scoreData.days_active.length, score: scoreData.score, });// 79. ltv_cohort_tag if (scoreData.total_sessions <= 1) { const now = new Date(); send("ltv_cohort_tag", { cohort_week: now.getFullYear() + "-W" + Math.ceil((now.getDate() + new Date(now.getFullYear(), now.getMonth(), 1).getDay()) / 7), cohort_month: now.getFullYear() + "-" + String(now.getMonth() + 1).padStart(2, "0"), }); }// 80. ltv_return_visitor if (scoreData.total_sessions > 1) { const sorted = scoreData.days_active.sort(); const lastDay = sorted[sorted.length - 2] || sorted[0]; const daysSince = Math.round((new Date() - new Date(lastDay)) / 86400000); send("ltv_return_visitor", { days_since: daysSince, total_days: scoreData.days_active.length, score: scoreData.score, }); }// 81. ltv_multi_session if (scoreData.total_sessions >= 3) { sendOnce("ltv_multi_session", "multi_session", { total_sessions: scoreData.total_sessions }); addScore(5); }// 82. ltv_retarget_pixel send("ltv_retarget_pixel", { ltv_tier: getSegment(), ltv_score: scoreData.score, });// 83. ltv_audience_value - disparado no page_exit// ============================================================ // BLOCO 11: ROI/ATRIBUICAO (84-90) // ============================================================// 84. ltv_conversion_path const navPath = JSON.parse(sessionStorage.getItem("ltv_nav_path") || "[]"); navPath.push(location.pathname); sessionStorage.setItem("ltv_nav_path", JSON.stringify(navPath)); // disparado no cta_click// 85. ltv_assisted_content - disparado no cta_click se page_count >= 2// 86-90: disparados no page_exit// ============================================================ // BLOCO 12: MICRO-SINAIS AVANCADOS (91-94) // ============================================================// 91. ltv_mouse_pattern let mouseChecks = 0; let mouseActive = 0; let mouseIdle = 0; let mouseMoving = false; let mouseTimer = null; document.addEventListener("mousemove", function () { mouseMoving = true; if (mouseTimer) clearTimeout(mouseTimer); mouseTimer = setTimeout(function () { mouseMoving = false; }, 5000); }); setInterval(function () { mouseChecks++; if (mouseMoving) mouseActive++; else mouseIdle++; if (mouseChecks >= 12 && mouseChecks % 12 === 0) { send("ltv_mouse_pattern", { active_pct: Math.round((mouseActive / mouseChecks) * 100), idle_intervals: mouseIdle, total_checks: mouseChecks, }); } }, 5000);// 92. ltv_video_play document.addEventListener("play", function (e) { if (e.target.tagName === "VIDEO" || e.target.tagName === "AUDIO") { send("ltv_video_play", { source: e.target.currentSrc ? e.target.currentSrc.slice(0, 200) : "native", page: location.pathname, duration: Math.round(e.target.duration || 0), }); } }, true); // YouTube iframes window.addEventListener("message", function (e) { try { const data = JSON.parse(e.data); if (data.event === "onStateChange" && data.info === 1) { sendOnce("ltv_video_play", "yt_play", { source: "youtube", page: location.pathname }); } } catch (err) {} });// 93. ltv_highlight_extension setTimeout(function () { const highlights = document.querySelectorAll("mark, .hypothesis-highlight, [data-hypothesis-trigger], web-highlighter-highlight"); if (highlights.length > 0) { send("ltv_highlight_extension", { count: highlights.length }); } }, 5000);// ============================================================ // BLOCO 13: PAGE EXIT + EXTRAS MONETIZACAO (94-105) // ============================================================// Evento master de saida: dispara varios eventos de uma vez document.addEventListener("visibilitychange", function () { if (!document.hidden) return;const timeOnPage = Math.round((Date.now() - pageStart) / 1000); const words = getWordCount(); const wpm = timeOnPage > 0 ? Math.round((words * (maxScroll / 100)) / (timeOnPage / 60)) : 0;// 94. ltv_page_exit send("ltv_page_exit", { time_on_page: timeOnPage, max_scroll: maxScroll, pages_session: sessionData.page_count, cluster, score: scoreData.score, ads_seen: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, source, medium, });// 14. ltv_word_count_vs_time (deferred) if (words > 50) { send("ltv_word_count_vs_time", { words, seconds: timeOnPage, wpm, scroll_pct: maxScroll, verdict: wpm > 400 ? "skimmer" : wpm > 200 ? "normal" : "deep", }); }// 36. ltv_objection_signal if (timeOnPage < 15 && (path.includes("pricing") || path.includes("preco") || path.includes("plano"))) { send("ltv_objection_signal", { time_on_page: timeOnPage, scroll_pct: maxScroll, score: scoreData.score }); }// 42. ltv_ad_slot_performance send("ltv_ad_slot_performance", { total_impressions: sessionData.ads_seen, time_on_page: timeOnPage, scroll_max: maxScroll, cluster, ad_clicked: sessionData.ad_clicked, });// 45. ltv_above_fold_time send("ltv_above_fold_time", { seconds: timeOnPage });// 83. ltv_audience_value const convProb = Math.min(1, scoreData.score / 100); send("ltv_audience_value", { estimated_ltv_brl: Math.round(scoreData.score * 0.5 * scoreData.days_active.length), ad_value_session: sessionData.ads_seen * 0.02, conversion_probability: Math.round(convProb * 100) / 100, engagement_multiplier: Math.round(timeOnPage / 60 * 10) / 10, sessions: scoreData.total_sessions, days: scoreData.days_active.length, score: scoreData.score, });// 86. ltv_revenue_attributed send("ltv_revenue_attributed", { ad_revenue_est: Math.round(sessionData.ads_seen * 0.02 * 100) / 100, ads_impressions: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, time_on_page: timeOnPage, cluster, source, medium, });// 87. ltv_content_roi (posts only) if (isPost()) { send("ltv_content_roi", { post: path, title: document.title, cluster, ad_impressions: sessionData.ads_seen, ad_clicked: sessionData.ad_clicked, time_spent: timeOnPage, scroll_max: maxScroll, cta_clicked: sessionData.cta_clicked, }); }// 88. ltv_cluster_roi send("ltv_cluster_roi", { cluster, total_views: scoreData.clusters[cluster] || 1, total_time: timeOnPage, total_ads: sessionData.ads_seen, total_ctas: sessionData.cta_clicked ? 1 : 0, });// 89. ltv_source_roi send("ltv_source_roi", { source, medium, total_views: sessionData.page_count, total_time: timeOnPage, total_ctas: sessionData.cta_clicked ? 1 : 0, });// 90. ltv_lifetime_value send("ltv_lifetime_value", { total_sessions: scoreData.total_sessions, total_days: scoreData.days_active.length, total_ad_impressions: sessionData.ads_seen, score: scoreData.score, stage: getLifecycleStage(), first_visit: scoreData.first_visit, });// 95. ltv_exit_page const prevPage = sessionStorage.getItem("ltv_prev_page") || ""; if (prevPage) { send("ltv_exit_page", { exit_from: prevPage, now_on: path }); } sessionStorage.setItem("ltv_prev_page", path);// 96. ltv_scroll_to_end if (isPost() && maxScroll >= 95) { send("ltv_scroll_to_end", { title: document.title, time_to_end: timeOnPage, cluster }); }// 97. ltv_engagement_quality const qualityScore = Math.min(100, Math.round( (Math.min(timeOnPage, 300) / 300) * 30 + (maxScroll / 100) * 30 + (Math.min(sessionData.page_count, 10) / 10) * 40 )); send("ltv_engagement_quality", { quality_score: qualityScore, time: timeOnPage, scroll: maxScroll, pages: sessionData.page_count, verdict: qualityScore > 70 ? "excellent" : qualityScore > 40 ? "good" : qualityScore > 20 ? "average" : "low", });// 98. ltv_session_value send("ltv_session_value", { pages: sessionData.page_count, time: timeOnPage, ads: sessionData.ads_seen, ctas: sessionData.cta_clicked ? 1 : 0, score_gained: scoreData.score, source, medium, });// 84. ltv_conversion_path (on CTA) if (sessionData.cta_clicked) { send("ltv_conversion_path", { path: JSON.stringify(navPath.slice(-5)), steps: navPath.length, cta: path, }); }// 85. ltv_assisted_content if (sessionData.cta_clicked && navPath.length >= 2) { send("ltv_assisted_content", { converting_page: path, assist_page: navPath[navPath.length - 2] || "", total_assists: navPath.length - 1, }); } });// 99. ltv_new_vs_returning sendOnce("ltv_new_vs_returning", "new_vs_ret", { type: scoreData.total_sessions <= 1 ? "new" : "returning", });// 100. ltv_campaign_track if (getUTM("utm_source")) { sendOnce("ltv_campaign_track", "campaign_" + getUTM("utm_campaign"), { source: getUTM("utm_source"), medium: getUTM("utm_medium"), campaign: getUTM("utm_campaign"), term: getUTM("utm_term"), content: getUTM("utm_content"), }); }// 101. ltv_landing_page if (sessionData.page_count === 1) { send("ltv_landing_page", { page: path, cluster, source, medium, score_at_entry: scoreData.score, }); }// 102. ltv_recency if (scoreData.total_sessions > 1) { const sorted = scoreData.days_active.sort(); const lastDay = sorted[sorted.length - 2] || sorted[0]; const daysSince = Math.round((new Date() - new Date(lastDay)) / 86400000); const bucket = daysSince <= 1 ? "1d" : daysSince <= 3 ? "3d" : daysSince <= 7 ? "7d" : daysSince <= 14 ? "14d" : "30d+"; sendOnce("ltv_recency", "recency", { days_since_last: daysSince, bucket }); }// 103. ltv_scroll_velocity let scrollSamples = []; let velLastY = 0; let velLastT = Date.now(); window.addEventListener("scroll", function () { const now = Date.now(); const dt = now - velLastT; if (dt > 2000) { const speed = Math.abs(window.scrollY - velLastY) / (dt / 1000); scrollSamples.push(speed); velLastY = window.scrollY; velLastT = now; if (scrollSamples.length === 20) { const avg = scrollSamples.reduce(function (a, b) { return a + b; }, 0) / 20; sendOnce("ltv_scroll_velocity", "scroll_vel", { avg_px_per_sec: Math.round(avg), verdict: avg > 1000 ? "fast" : avg > 300 ? "normal" : "slow", }); } } });// 104. ltv_goal_complete function checkGoals() { const goals = [ { name: "reader", scoreMin: 10, condition: function () { return maxScroll >= 50; } }, { name: "engaged", scoreMin: 30, condition: function () { return (Date.now() - pageStart) > 120000; } }, { name: "hot_lead", scoreMin: 50, condition: function () { return true; } }, { name: "converter", scoreMin: 70, condition: function () { return sessionData.cta_clicked; } }, ]; goals.forEach(function (goal) { if (scoreData.score >= goal.scoreMin && goal.condition()) { sendOnce("ltv_goal_complete", "goal_" + goal.name, { goal: goal.name, time: Math.round((Date.now() - pageStart) / 1000), score: scoreData.score, pages: sessionData.page_count, }); } }); } setInterval(checkGoals, 10000); checkGoals();// 105. ltv_LTV_Segment (Meta Pixel) if (typeof fbq === "function") { fbq("trackCustom", "LTV_Segment", { segment: getSegment(), score: scoreData.score, stage: getLifecycleStage(), }); }})();